How to Make Healthcare System to Develop its Brand as #Centre of Excellence#

# From Author Desk

Centers of excellence are known for top-notch quality, high patient satisfaction and efficient processes. While achieving this recognition does not come easy, Hospital and health system leaders lay the foundation for a program that will differentiate their organizations from competitors.

Build for Change

A Centre of Excellence is a team of knowledgeable and experienced business process management, (BPM) good customer relationship management (CRM) and business-domain experts equipped with an arsenal of best practices and tools. This team is chartered with supporting business users and shepherding even the most complex projects to successful completion. The team of expert healthcare business consultants works closely with healthcare institution to establish the charter for your corporate and business COEs so that you can maximize the revenue and performance associated with healthcare projected projects.

The following Major Changeover to establish each service line COE’s:

1. Vision and strategy

2. Infrastructure and implementation

3. Knowledge and best practices

Center of excellence development

While building a center of excellence is a complex process that includes several other requirements, such as recruiting physicians and acquiring technology, following these three basic steps can help hospital and health system leaders establish the groundwork for a successful service.

Hire physician champions to lead the effort

 Hospitals need to enlist physician champions in promoting and leading the development of the center of excellence because they are the ones who deliver care directly to patients. When given the tools and authority, physicians' clinical expertise and passion for improving care can elevate a hospital's services to among the top in the region. "Find a physician to provide the leadership to drive the organization to a level of excellence that can be demonstrated and used as differentiation in the market. 

Understand the market current system with Evaluate the competition.

Besides the support and leadership of administration and physicians, the success of centers of excellence also depends on the local market. Hospitals need to determine the needs of the community and the hospitals' ability to meet this need. Hospitals should conduct a community needs assessment to determine what services are lacking in the area and what services have high volumes that could support a center of excellence.

Hospitals also need to evaluate their competitors — their location, strengths and experience with centers of excellence.

Conceptual framework

A set of coherent ideas or concepts organized in a manner that makes them easy to communicate to clients. An organized way of thinking about how and why a service takes place, and about how we understand its activities. The basis for thinking about what we do and about what it means, influenced by the ideas and research of others and an overview of ideas and practices that shape the way work is done in a project with a set of assumptions, values, and definitions under which we all work together.

Service line Frame work

·         Service Analyse

·         Concept Strategy  Planning

·         Conceptual positioning

·         Frame communication tools

·         Creating awareness about the service

Special Scheme  Frame work

·         Speciality wise Scheme planning and promotion

·         Preventive health Scheme

·         Package design and  offer

·         Brand building

·         Internal & External Promotion

·         Network Frame work

       

Patient Feed Back System

·         Patient expectation survey

·         Patient satisfaction survey

·         Gap analysis

·         Feedback forms

·         Grievances handling

Continue Quality Improvement

·         Commitment

·         Achievement

·         Excellence

Image Building Work

·         Internal Service line

·         External Service line

Ultimate Healthcare Leaders' support of center of excellence development is crucial to its success. To demonstrate this support and how centers of excellence can benefit the organization, healthcare leaders should include center of excellence expansion in their strategic plans. "Building centers of excellence has to be aligned with your overall strategic plan; if not, it won't get the priority and resource allocation necessary.