It seems that every time you flip on your TV, you’re bombarded by healthcare advertisements. In the stylized world of the ads, each provider proclaims itself the most competent, the most caring, and the most convenient. But is it enough to help people make choices about which facility to use?
Healthcare institutions in India have spent $500 million in advertising every year. Among that spent more than half a million dollars have spared by city located hospitals. The visual advertisements have started moving away from this typical hospital marketing tactics, such as ads featuring to focus on hospitals excellence service line, new technology introducing, best out comes, and instead trying new methods to brand the facilities, according to the Times. This approach is consistent with hospital branding message needs to be simple, clear, concise and unique to all territory health care service provider.
Healthcare institutions in India have spent $500 million in advertising every year. Among that spent more than half a million dollars have spared by city located hospitals. The visual advertisements have started moving away from this typical hospital marketing tactics, such as ads featuring to focus on hospitals excellence service line, new technology introducing, best out comes, and instead trying new methods to brand the facilities, according to the Times. This approach is consistent with hospital branding message needs to be simple, clear, concise and unique to all territory health care service provider.
There are many reasons for providers to advertise. Mostly, the thinking is that you have to spend money to make money. "With the recent reimbursement cutbacks brought about by the Balanced Budget Amendment, it’s really putting pressure on all healthcare providers to increase their volume of business.
The situation is compounded by the fact it’s difficult to sell the entire healthcare experience in one little ad. "What you do is make people aware of options. We suggest simple and cost effective solution to all types of health care providers.
1. Hospitals Internal display (Documentary)
It covers each department facilities and infrastructure, consultants interview, public view interview, hospitals care achievements –rare procedure done, emergency attempted, life saving events,amenties provided, efficiency nursing care, ancillary service and its strength, public activites,community out reach programme,special day awareness programme,public awareness education, hospitals tariff, package deal and loyalty, quality of service and assurance, procedure/surgery performed documentation, emergency care services and other life saving services.
2. Hospitals external display
It’s a routine ad campaign strategy, telecast at local cable and satellite TV channel. Innovative strategy will focus on hospitals excellence service-line promotions, quality patient care system, brand building and designed to serve the larger purpose of creating "top-of-mind awareness" in potential patients about the hospital’s overall image.
3.Social Media Ad
A recent study by PwC found that 42% of individuals viewing health information on social media look at health-related consumer reviews prior to reaching out, proving that positive feedback – even that provided by strangers – is a powerful means to building trust. The same report also found that 32% of US users post about their friends’ and family’s healthcare experiences on social media. According to another report by PewResearch, 80% of social media users are specifically looking for health information, and nearly half of those are searching for information about a specific doctor or health professional.
If the statistics alone don’t demonstrate the value of social media for healthcare, then the opportunity to engage one-on-one with patients and providers should. As has been proven many times, individualization is key to modern marketing tactics. Social media provides an excellent opportunity for healthcare organizations to increase patient referrals and improve the overall quality of care – therefore, it’s no surprise that many health systems are jumping on the social media bandwagon.
Social Media Content Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.
Advertising in the healthcare industry is tricky, which is why you may need help from a healthcare advertising agency that does this all day, every day. Many Healthcare advertising company with extensive experience helping doctors, urgent care centers, hospitals, and other treatment facilities cost-effectively.
. "Ad Campaign, to give people something that is memorable,"
Sivakumar Murugesan
Consultant -Projects,Quality Accreditation & Public Health
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